Skip to content

NBE helps you to get social media visibility!

NBE offers tailored program and experiences for international travel bloggers. The idea is to show the best that Finland has to offer and to spread the word about this wonderful destination around the world to millions of people. It is organised by the MATKA Nordic Travel Fair.

The NBE is a unique concept even on an international scale. It offers a way to combine digital marketing  and real face to face encounters.

NBE bloggers are active at social media

What will NBE offer to partners?

  • Opportunity to offer unforgettable experiences for bloggers and to benefit from the high level content in different social media channels
  • Visibility in all the NBE channels including:
    – Instagram, Twitter, Facebook (including a closed NBE Fb group)
    – Press releases for media
    – NBE web sites
    – NBE invitations
  • Getting to know international social media influencers in travel trade
  • The use of the official NBE photos in social media channels
  • A possibility to use NBE videos an other material by special terms (must be agreed beforehand)


Feedback from our partner:
”We haven´t done co-operation with bloggers so we thought that this is a good way to start. And the concept is very good and professional.”

NBE is an award winning campaign

The NBE  has won the Finnish Championships of municipal marketing as a cost effective campaign. It has also been triumphed as the Best Promotion/ Event launch at the Evento Awards and rewarded as the forerunner of blog marketing with The Blog Marketing Award.

Want to join us at NBE 2018?

Are you interested to organize a pre or post tour for the participants?
Contact: rea.sandstrom(at), tel +358 50 3826 469
Are you interested to be a partner of the NBE 2018 campaign?
Contact: nbe(at), tel +358 45 6709 563