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How to become an NBE blogger?

We see blogging as a business. The Nordic Bloggers’ Experience is a blogger campaign designed for professional travel bloggers to experience, network, learn and create new business. Our goal is that your participation in this program will benefit your readers, yourself and the companies you will be working with. A real WIN-WIN-WIN situation!

The campaign is organized by the MATKA Nordic Travel Fair in co-operation with regional partners.

NBE helps you to make blogging as a business

What will we offer to the participants?

You will be hosted during your stay in Finland. Besides of staying in Helsinki and participating in the NBE program at the MATKA Nordic Travel Fair, you can also attend a pre or post tour in Finland. We will offer you:

  • an incredible experience at your pre or post tour with some other travel bloggers
  • complimentary accommodation during your stay (in Helsinki and at the tours)
  • most of the meals
  • an educational program: Blogging as a business (Key note speakers and Blog labs)
  • opportunity to meet decision makers from several destinations at Matka Nordic Travel Fair
  • casual evening program, meeting other travel bloggers

Experience winter Finland at a pre or post tour

NBE 2018

The NBE 2018 is for European influencers. We are looking for bloggers, instagrammers etc. from the Nordic countries, Baltic countries, Russia and elsewhere in Europe, because those are the main markets for Finnish destinations and our NBE partners.

NBE program is about blogging as a business

What is not included?

  • You just need to take care of your own traveling cost for coming to Finland.
  • Be sure that you also have a valid travel insurance.
  • The campaign is not paid for participants unless you are chosen to be one of the official NBE photographers or videographers.

What do we expect from the participants?

  • You will be active on social media with #nbeFinland hashtag before, during and after the campaign.
  • You will gather material at least for 3-4 blog posts/videos to be published by summer 2018.
  • You share at least one picture with relevant text and hashtag about the accommodation in Helsinki in one of your social media channels. Accommodation reviews, videos and blog posts will be highly appreciated.
  • If you participate in a pre or post tour we expect you to publish at least one blog post or video about the experience. Participants should be open to negotiations regarding some of your pictures with our regional partners.

How to register?

The registration is now open, to application >>.

Contact for more info: nbe(at)

Enjoy your travelling and blogging!

NBE is about travelling and blogging