Nordic Bloggers’ Experience 2017

in 14 – 22 January 2017



  • Pre tours around Finland ( some of the tours may start Sun 15 Jan)


  • 18:00
    Get-together evening hosted by Kämp Collection Hotels at hotel Klaus K


  • 10:00 – 18:00
    One-on-one meetings with travel trade industry at Matka Nordic Travel Fair Workshop Day
  • 12:00 – 13:00
    Lunch hosted by Finland Tours/ Primera Holidays Oy at TABLE restaurant (lower Gallery, Messukeskus)
    Finland Tours is offering themed readymade 1-5 day tour packages online to Helsinki, other parts of Finland and combinations with Stockholm or Tallinn. Packages have interesting program for experiencing local highlights. Perfect for a Stopover or self-guided mini holiday! Enjoy a lunch with us and hear more. Host: Project Manager, Mr Ari Huuskonen, Finland Tours   Finland-Tours-logo-2016
  • 13:00 – 15:00
    Blog Lab 1 (103a): All that matters is great content
    Great storytelling, impressive visuals and SEO supporting content are forming the triangle to success. In this very hands-on Blog Lab you will hear interesting introductions to all three aspects and then have a Q&A session with the chosen theme to build your own channel even stronger.
    with Lola Akinmade-Åkerström,
    and Janicke Hansen,
    and Erik van Erp,
  • 15:00 – 15:30
    Coffee Break at the press centre (2nd floor) and at hall 1
  • 15:30 – 17:30
    Blog Lab 2 (103a): From Niche to Business
    How to find your own angle and how to develop an actual business out of it? What are the different revenue models for bloggers and how to work successfully with companies without losing your own identity and goals?
    with Elena Paschinger,
    and Kashyap Bhattacharya,
    and Milou van Roon
  • 17:30
    Official opening of NBE 2017 and introduction to the sauna evening (103a)
  • 18:00
    After Party by Matka, FinnairVisit Finland and Visit Helsinki in Messukeskus Kokoustamo Winter Garden
  • 19:30
    Bus transfer from Messukeskus to Hernesaari
    Lehtimäki Charters will offer a unique and modern transfer from Messukeskus to location.  lehtimaki-tilausajotcharte
  • 20:00 – 23:00
    Sauna evening at Löyly hosted by Forenom



  • 8:30 – 10:00
    Destinations Breakfast
    Opportunity to meet destination marketing organisations at Matka Nordic Travel Fair
  • 10:00 – 10:30
    NBE Keynote: Future of travel blogging – and what tourism marketers need to know about it
    In this inspiring and informative keynote speech, the “professional contrarian” Evo Terra inspires you to look at your world and the future of your business differently. Disruptive thinking is one of the keys to the success also in the tourism businesses. A change in perspective always leads to changed realities.With his wide career in advertising agencies and marketing departments, Evo Terra gives some valuable insights to the travel trade about changing the world with digital influencers. As an influencer he is rises also third aspect to successful travel blogging other than making money and having a passion: actually being good at it the whole way.Evo Terra has hosted radio shows and launched podcast networks. He’s an active writer and published author, including 2.5 books in the “For Dummies” series
    Speaker: Evo Terra, Digital Strategist,
  • 11:00 – 12:00 Lunch with the lunch coupon you had on the backside of your badge, you can choose the place and time.
  • 12:30 – 14:00
    Blog Lab 3 (room 205): Are live streaming and podcasts real assets to gain more business?
    Nathaniel Boyle,
    Shawn Smith
    Podcasts and live streaming are growing their audiences constantly in this Blog Lab you will learn in practice how to take advantage of these distribution channels.
    Live streaming video is the hottest way for top bloggers, podcasters, and online content creators to grow their lists, build their brands, and deepen their relationship with their communities. Podcasts are already well known but especially in Finland less used. In this Blog Lab attendees will learn from two true experts  where to get the best online tools, what equipment to use to look and sound professional, and what kind of content the audiences are searcing from these channels. What does it mean to tell stories in podcasts or live videos? How you can re-purpose your blog content and what are the challenges and opportunities and how to get started – even if you are a non-techie. 
    Blog Lab 4 (room 206): How to improve your storytelling with video?
    David Hoffman,
    Timo Korpi,
    In 2017 already 80% off all content in the world will be in video format. What does this mean to a travel blogger? In this BlogLab two experts will share their experience and tips to video storytelling from two different aspects. Attendees will learn good examples of bloggers who also use video and how to successfully embedd video content to your blog posts. Easy out of the box ways to start making videos and also different channels and ways to share the video content.
    You will be encouraged towards the mentality of ”just shooting” to be able to collect a valuable archive of videos let’s you use the footage later in introduction videos, throwbacks, embedded clips, instagram etc. You will learn about style, production, distribution , growth and revenue and there will be a hands on practice during the Blog Lab.
  • 16:00 – 17:30
    NBE Talk 
    Theme: How to get most out of the co-operation with influencers/companies
    Case studies and discussion from the top influencers and companies working with them.
    Industry representatives:
    Peter Jordan, Senior Tourism Analyst, Toposophy
    Toposophy is a destination marketing agency providing tourism organizations, associations and companies with practical solutions to develop, manage and market places as tourism destinations.Mirkku Kullberg, Marketing Director, Kämp Collection Hotels
    Kämp Collection Hotels is a group of Finnish hotels, which consists of Helsinki’s most reputable hotels and restaurants, and Kämp Spa. KCH has launched their own You Are Here media and they are actively co-operating with influencers.Influencers:
    Sarah Lee, Travel Blogger, LiveShareTravel
    Liberating luxury is at the heart of the philosophy at award-winning blog LiveShareTravel. In this blog you’ll find great luxury deals, tips and ideas for how to travel and inspiration to make your life more luxurious and without breaking the bank.Andy Higgs, Travel Blogger
    Grown-up Travel Guide is a rapidly growing travel blog/website with a large volume of quality content for the post-backpacking generation. Grown-up Travel Guide appeals to independent-minded travellers who are looking for an interesting and high-quality travel experience but are less concerned about saving every penny.Moderator: Nicholas Montemaggi, Director of Marketing & Project Management, iAmbassador
    iambassador has built an excellent track record, conceptualising, planning, and executing successful campaigns for tourism boards and brands that have generated tens of millions of online impressions and reached millions of people around the world. In the digital space travel bloggers are making waves by creating compelling content based on personal experience. With their rapidly growing blogs, extensive social networks, and creative multimedia skills, top travel bloggers are influencing travel decisions like never before, making them ideal ambassadors for destinations and other travel-related brands.
  • 17:30 – 18:30
    Happy Hour at the Matka exhibition area, enjoy!
  • 18:45 Bus transfer from Messukeskus to Clarion
    Lehtimäki Charters will offer a unique and modern transfer from Messukeskus to location. lehtimaki-tilausajotcharte
  • 19:00 – 24:00
    NBE Party hosted by Clarion Hotel Helsinki


FRI 20 JAN – #StopOverFinland

  • 10:00 – 17:00
    Stopover Finland Day
    You may choose from a variety of 3 to 8 hours stop over programs to experience Helsinki region with the most interesting way to you.
    In co-operation with:
    Outdoors Finland
    Culture Finland
    Finnish Archipelago
    Visit Helsinki
    Visit Espoo
    Visit Vantaa
  • 19:00 – 24:00
    Farewell dinner at Shelter!



    • Post tours (some of them might last until Tue 24 Jan)
    • Matka Nordic Travel Fair

Preliminary program, subject to change.

Experience the Best of Finland by NBE


Experience the wordl at Matka Travel Fair